Southampton Football Club have announced the extension of its partnership with the Coingaming Group as Main Club Partner. With the deal, will continue as the club’s front-of-shirt sponsor until at least 2024.

Southampton adding crypto to its books

With the biggest sponsorship agreement in the club’s history finalized, the club can now look forward to be paid certain performance-based bonuses in Bitcoin at the end of each season.

Since became Main Club Partner in in August 2020, the two have worked tirelessly to create a positive impact in the local community. And above all, they highlight the importance of safe betting as something to be taken extremely seriously.

During Safer Gambling Week, launched the ‘Listen To The Saint In You’ campaign. During this campaign they linked up with a number of Saints players to encourage fans to consider the risks before placing a bet.

Executives commenting on the deal

Southampton FC Chief Commercial Officer, David Thomas confirmed the deal and said:

“The team at have built a successful business by challenging convention and disrupting the market. They did so in a responsible way and expect the partnership to be no different.

“In a short timeframe they’ve proven to be innovative, forward thinking and extremely supportive of the club, our fans and the wider community, and we’ve welcomed the opportunity to develop and promote safe gambling messages together. As such they have become valued partners and we look forward to the next chapter together”

Chief Executive Officer of the Coingaming Group Maarja Pärt said:

“Our first season as Southampton FC’s Main Club Partner has already exceeded all expectations. We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years.

“From the beginning, Southampton have been a perfect match for the fun, fast and fair way we do things at We can’t wait to continue this journey with the Saints, and we’ll be doing everything we can to support the team and its community into the future.

Crypto and Sports are HOT

With the boom in cryptocurrencies, companies in the space are entering sports sponsorship deals. Recently one of the largest crypto exchanges FTX signed a deal with the Miami HEAT while another exchange partnered up with McLaren Racing.

The post and Southampton extend their partnership appeared first on iGaming.

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