The Betting and Gaming Council (BGC) has issued a statement applauding a new feature added to the social media platform Snapchat which allows users to opt out of gambling-related advertising.

Having worked closely together with the BGC over the past year and with this move, Snap aims to give consumers more control over the advertisements they see.

This is in addition to Snap needing to meet requirements under the updated Industry Code for Socially Responsible Advertising, which came into effect last year.

Under the code, BGC members must make sure that all social media ads must be targeted at consumers aged 25 and over unless the website or platform proves they can be precisely targeted at over-18s.

BGC Chief Executive Officer Michael Dugher said:

“This is yet more evidence of our commitment to raising standards in the regulated industry. I welcome this move by Snapchat and I would urge all social media and search platforms to provide the ability for users to opt out of viewing betting adverts. The regulated betting and gaming industry is determined to promote safer gambling, unlike the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”

Snap UK General Manager Ed Couchman said:

“It has always been important to us that our community is able to influence the types of adverts they see on Snapchat. It’s fantastic to roll this change out and we’re grateful to have partners in the BGC who are doing vital work to ensure this industry continues to grow and evolve with consumers at the heart.”

The BGC has previously called upon the UK government to establish a dedicated Gambling Ombudsman to deal with issues and concerns raised by customers.

Snapchat has a long history and in its early days it was already used by Betfair in order to promote their odds.

The post The UK BGC is pleased about Snapchat’s gambling ads opt-out feature appeared first on iGaming.

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