The online casino industry is one of the fastest growing industries of the last decade, and it shows no signs of slowing down. There are several factors contributing to this rapid rise, including the opening up of markets like America, where online gambling was previously either unregulated or illegal. These new markets allow existing casinos to spread their reach and provide services to a new range of clients. It’s no wonder then that the global online gambling market is expected to reach $112 billion by 2025.

But the growth of existing markets isn’t to be pushed aside. More and more people are discovering online casinos every week. Online casinos have a lot of benefits, including being universally accessible to anyone with an internet connection, without the need to travel. There are now more computer-literate adults than there have ever been, and an increasing number of them have disposable incomes and are looking for entertainment they can enjoy at home. As a result of this, new online casinos are launched all the time, hoping to get a piece of the action.

This means that the online casino marketplace is also one of the most saturated sectors out there. New players have hundreds of sites to sift through, each promising excellent returns, exciting offers, and a wide variety of games to choose from. It can be a daunting choice to make, which is why online casinos are doing all they can to try and appeal to new customers, including hosting the best games, creating unique brands, and offering bonuses to new accounts.

The Attraction of Sign-Up Offers

Bonus offers give players more money.

Everyone loves to get something for free, and online casinos have cornered this section of the market. It’s such a simple concept and players can see instant results. Welcome bonuses often fall into one of three categories:

  • Free plays
  • No deposit bonuses
  • Matched deposit bonuses

It’s up to players to decide what works best for them, and each new account can usually only claim the sign-up bonus once, although providers sometimes also run rewards schemes or bonuses for loyal customers.

Free Plays

A free play bonus is the easiest to understand. Upon activation of a new account, the player will receive a set number of free plays on a specific game. These are usually for popular slots games and act to get customers used to the set-up of online slots. Online slots are the most popular form of online gambling, so it makes sense for casinos to offer an introductory reward on this particular type of game.

No Deposit Bonuses

Players will be given a set amount of credit to use on the site without having to deposit their own money. To prevent customers using this money anywhere other than the online casino that issued it, it won’t be withdrawable. However, any winnings made as a result of using this bonus will belong to the player, so essentially, it’s a way to play popular table games like roulette, blackjack, and poker, for free. The bonus will usually expire after a while, leaving you with just your winnings in your account. One of the most generous no deposit bonuses is offered by 888 Casino’s online casino site, where you can get £88 to play with, without having to add a penny of your own money.

Matched Deposit Bonuses

This one requires a bit of maths, but you can end up with a lot of free money to play with. Casino sites will offer to match any deposit you make up to a certain value – so if you deposit £10 it becomes £20, or £50 becomes £100. So, if you can afford to deposit a large amount, you can get a higher matched bonus. Like other bonuses, you can’t withdraw it, and it will probably need to be wagered a few times over before you can withdraw the winnings either, so don’t expect to be able to take your deposit back quickly. This one offers the best value to serious gamblers, rather than those who are just casually dipping their toes in the gambling water.

Keeping Content Fresh

The best casinos will keep the most players.

Another way in which online casinos seek to attract new players, and keep existing customers happy, is by making sure they offer exciting new content. This could be a newly released slot, or it could mean embracing new innovations to offer something completely different. A couple of years ago, live casino games were the exciting new features drawing in players, and they are now a staple offering on any recognised casino site.

Now live games are expanding to not only offer traditional casino games like roulette and blackjack, but also more game-show style content. Being able to reach a live audience in real time has opened up many new possibilities for online casinos and they are keen to capitalise on the technology to offer something unique that players will be drawn to.


Attracting and keeping players is so much easier when the market is as popular as online gambling currently is. There are millions of people all over the world looking for a good online casino to play at, and there are no shortage of providers offering their wares. By keeping content fresh, offering appealing welcome bonuses, and running loyalty schemes, online casinos can offer a competitive option for new and returning players.

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