Sports betting service provider Sportradar and FanDuel Group announced on Thursday to continue on their existing partnership. Following the decision Sportradar will remain the Fanduel Group’s preferred data and odds supplier for U.S. sports through 2028. The deal reinforces Sportradar’s stature as the preferred data and odds supplier for US sports, including the NBA, MLB, and the NHL, in the US market.
With the agreement, Sportradar will provide the FanDuel Sportsbook with access to its suite of betting products, including complete pre-match betting services, live betting services, and betting entertainment tools. Live match trackers and betting widgets are included
Sportradar and @FanDuel Group extend partnership, which makes Sportradar FanDuel’s preferred data and odds supplier for US sports, including the NBA, MLB, and the NHL.
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— Sportradar (@Sportradar) August 19, 2021
In-Play betting totals are close to 50% of the FanDuel Sportsbook’s handle with the most popular markets being moneyline and spread. With the help of Sportradar, In-Play betting experience for FanDuel Sportsbook players will improve.
Carsten Koerl, Global CEO of Sportradar, said:
“With FanDuel being the leading US sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for US sports, including the NBA, MLB, and the NHL. Both Sportradar and FanDuel have established market-leading positions through investment in innovation and cutting-edge products and services and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting. We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.”
Sportsbook General Manager at FanDuel Group, Niall Connell, added:
“Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers. Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”
The deal reinforces Sportradar’s stature as the preferred data and odds supplier for US sports, including the NBA, MLB, and the NHL, in the United States. FanDuel currently is the official betting partner of the NFL.
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