Providing safer gambling, Flutter UK and Ireland, a division of global gaming giant Flutter Entertainment, has introduced monthly deposits limit of £500 ($700) for all customers under the age of 25.

The new policy was announced on September 6 and implemented immediately and automatically for all customers. The limits will prevent anyone depositing beyond that limit in a calendar month.

While it can be requested to have these limits raised, a “detailed process” demonstrating income levels that can sustain such an increased spend will be needed, the group said as they expect only a “small number” who can complete it.

Flutter Chairman, Ian Proctor, had in February stated that being an industry leader comes with a responsibility and that leaders such as Flutter will not be fighting to keep the status quo as he advocates a proactive approach to drive the “right change” and the most “impactful approach to player protection”. The group not long after announced the implementation of a range of new proactive measures in the field of safer gambling.

It comes as the UK Department of Culture, Media and Sport completes its review of the UK Gambling Act, and Ireland plans gambling reforms. Increased scrutiny over the industry is expected.

The UK & Ireland division includes Paddy Power, Betfair as well as Sky Betting & Gaming and PokerStars. The changes impacts its retail betting shops in the UK and Ireland and all online properties under these brands.

Conor Grant, CEO of Flutter UK&Ireland, said in this week’s press release:

“We are continuously looking at ways we can enhance protections for our customers, particularly those who are young or may be vulnerable. People under the age of 25 are likely to be experiencing a number of significant life changes, such as gaining independence for the first time and learning how to manage their finances.

We want anyone who decides to gamble when they come of age to get in the habit of setting sensible spending limits and this measure is the latest we are introducing to help make this happen.”

The post Flutter Sustains its ‘Safer Gambling’ Commitment appeared first on iGaming.

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