888 is one of the world’s leading online casino providers, and the well-established brand has a lot of sway in the industry. An exciting piece of news coming from its offices is the recent launch of the SheLEADS campaign, which aims to support female leaders. This enterprise will not only help women rise to the top in one of the most prominent brands, but it could also influence other major companies to follow suit and offer more opportunities to female employees.

What Does 888 Offer?

888 Holdings is the corporation that controls the 888casino, 888poker, 888sport, and Wink Bingo brands. It’s most famous for its casino offering, which is one of the best-known sites in the industry. It’s a platform that’s always one step ahead of the curve in innovation and has access to state-of-the-art games from the top developers. The casino games range from the classics like European and American roulette to poker, live options, and jackpots. An abundance of choice is one of 888casino’s core values, which is clear from examining the titles that players can choose from.

888casino is also home to one of the most comprehensive collections of online slots. It offers games from some of iGaming’s most trusted developers, along with titles from fresh innovators. For example, it has blockbuster games like Mad Max Fury Road from Aristocrat and Immortal Romance from Microgaming, alongside newer options like Joe Exotic and Bounty Raid from Red Tiger Gaming. One of the aspects that sets 888casino apart from the competition is its VIP club. VIP players have access to rewards that come in the form of promotions and invitations to exclusive events. These include Christmas parties and weekends away.

What Does the SheLEADS Campaign Aim to Achieve?

While there may be many successful women in the online casino industry, there’s no escaping the fact that it is dominated by men. 888 has realized this, which is why it is introducing the scheme to try to turn the tides. Its ambition is to increase the number of women in leading roles at the company by 10 percent or more by 2023. Among the company’s core beliefs are fairness and diversity within the workplace, and there is a heavy focus on investing in and nurturing talent. Women don’t always get the same opportunities as men, which is why there needs to be a focused initiative to get them the recognition they deserve. So, 31 female leaders have been selected to attend weekly sessions by different experts who will develop their skillsets.

The SheLEADS program is currently in its first year, but the plan is to keep it going indefinitely. There are 31 participants taking part over two months, during which time they will receive expert guidance from professionals in the industry. The women are already colleagues of the company that are now referred to as SheLEADERS. The sessions with iGaming business wizards will work on expanding each person’s skillsets and developing the key attributes needed to manage at the top of the cutthroat sector. These include qualities like effective communication and storytelling.

888 has offices all around the globe, so this represents a scheme that will take place across a range of cultures. With the company being a well-known and respected leader, it could have an extremely positive impact on the online casino industry. In the past, 888casino has often led the way with innovations and the introduction of emerging technology. For instance, it was one of the earlier adopters of live streaming for table games. This suggests that other major companies will follow suit after seeing the groundbreaking work being done by 888.

How did 888 Become One of the Biggest Providers in a Booming Industry?

The online casino industry generates more than $265 billion each year, highlighting how saturated it is. Any business that manages to make it to the top and stay there, therefore, is doing something right. 888 is one of the oldest names in the gambling industry, and it has managed to stand strong while other giants have risen around it.

One of the key factors towards the early success of 888 was getting into the industry at the beginning. The company was founded in 1997 by Avi and Aaron Shaked and Shay and Ron Ben-Yitzhak. At this stage, online casinos were in their infancy and the partners saw the overwhelming potential of the industry. In the early days, the Israeli entrepreneurs tested the waters with a few different sites before encompassing everything under the 888 brand in 2006.

Another key moment in 888’s history was in taking advantage of the poker boom in the 2000s. The owners of the company began Pacific Poker in 2002, just as the popularity of Texas Hold’em poker was beginning to skyrocket. The site was well-placed to cater for the incredible surge of players who flocked to the game after amateur internet player Chris Moneymaker won the World Series of Poker Main Event in 2003.

Embracing digital innovations and the rapidly changing internet landscape has allowed 888 to survive and thrive. The shrewd company has a knack for identifying new trends, such as the incredible explosion of the bingo sector. Other innovations include a live poker weekend, industry-leading responsible gambling tools, and selecting new developers as part of an ever-expanding portfolio.

888 has become one of the most highly regarded players in the casino industry, and when it makes moves, others tend to follow. SheLEADS is not only a great initiative for the company, but it could also have a positive impact on the online casino industry as more women get access to opportunities in major brands worldwide. It could lead to a whole new generation of female leaders, resetting the narrative of an industry dominated by only one gender, and leveling the playing field to create a more diverse, accessible industry.

The post What is the SheLEADS Campaign Launched by 888? appeared first on iGaming.org.

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