Major online tech retailer Newegg on Tuesday announced its plans to accept meme cryptocurrency Shiba Inu (SHIB) for payments. The Nasdaq listed North American business will beat AMC Theatres and will already offer SHIB for payments by early December.

The company made the announcement with the launch of a massive billboard ad campaign.

Newegg is one of the leading tech-focused online retailers in North America and has a global presence with offices in Europe, Middle East, South America and Asia. A press release stated:

“Newegg will begin accepting SHIB in early December, further cementing as a preferred destination for online shoppers who want to pay with cryptocurrency.”

Andrew Choi, Director of Brand Marketing at Newegg said:

“We are always looking for ways to innovate the shopping experience on, and something our customers want is greater flexibility and options, including the ability to pay with a wide range of cryptocurrencies,”

Bitpay will support Newegg with the meme coin’s integration. Choi added:

“Through our partnership with Bitpay, we have the ability to move quickly and lead the market with flexible cryptocurrency payment options. To that end, we’re excited to offer SHIB as a payment option on”

The announcement was made “on a grand scale with a massive digital out-of-home (DOOH) campaign displayed on The Reef, North America’s largest DOOH billboard,” the retail giant explained.

Displayed in downtown Los Angeles, California, the Reef is massive and “wraps around three sides of a large office building spanning an entire Los Angeles city block,” Newegg noted. “At 55 feet tall and 736 feet wide, the 40,000+ square foot DOOH billboard is one of the most impressive billboards in the world,” the company described.

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