One of the world’s largest cryptocurrency exchanges, Crypto.com, has decided to end the year in style by once again making a statement and positioning crypto in the mainstream.
A little less than two months away, it was reported today that the exchange had purchased an advertising slot in the Super Bowl LVI that will be held on February 13, 2022, at SoFi Stadium in Inglewood, California.
While the 2021 Super Bowl saw the lowest number of viewers in the past 15 years with just under 100 million people in the U.S. tuning in, it nevertheless accounted to roughly a third of the country’s total population.
Although Crypto.com did not disclose the amount it had paid for the advertisement spot, 30 seconds of ad space go for about $6.5 million this year according to the Wall Street Journal.
Crypto.com have been very active this year when it comes to their marketing efforts, mainly competing with other top cryptocurrency exchange FTX for brand visibility, targeting the large group of sports fanatics in the U.S.
Earlier in the year. The crypto platform paid $700 million for the naming rights to the home of the Los Angeles Lakers, Staples Center Stadium, which has been rebranded to Crypto.com Arena. The exchange also has partnership deals in place in the NBA, Formula 1 Racing and the UFC.
Crypto.com’s chief marketing officer, Steven Kalifowitz, said the Super Bowl ad is a logical move for his company:
“Crypto genuinely is for everybody. Going into different sports just allows me to reach everybody where they are. Super Bowl is just one more step into that, where it’s as mass as you get.”
At the moment, Crypto.com is running a $100 million costing global advertisement campaign called “Fortune Favors the Brave”, headlining Hollywood star-actor Matt Damon. The message that the exchange wants to get across is “focused on financial independence and self determination,”