is kicking off the new year with a transformational rebrand and supporting strategy.

The brand overhaul sees a complete shift in design and content for the award-winning online casino and bingo brand.

Now live on the website and social media accounts, the redesign aims to build on a record-breaking 2021 and support future expansion plans.

With a new emphasis on player care and the overall gaming experience, MrQ can deliver performant results in one of the world’s most challenging regulated markets.

Savvas Fellas, Managing Director of MrQ commented:

“Up until recently in our journey, we worked off legacy designs, there was no real story, we were making it up as we went along. We did a great job in doing but we needed more. We had to dig deeper into who we wanted to appeal to and what that looked and sounded like in terms of a product.”

Fellas added:

“Our brand should say something about us, our values, our beliefs, our mission. Now we’ve defined them, we can own them in everything we do. We started the exercise unsure where it would go and we finished it feeling it was an absolute necessity that came at the right time.”

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