PokerStars, part of Flutter Entertainment, is bringing even more to its community with the launch of a new peer-to-peer online betting platform, the PokerStars Exchange.

Available from today on PokerStars .COM and .EU, the PokerStars Exchange uses Flutter technology to give PokerStars players access to the same global liquidity pool as the world’s largest betting exchange, the Betfair Exchange.

PokerStars players will have immediate access to a huge number of markets, with the opportunity to buy and sell bets with customers around the world. The PokerStars Exchange also offers players:

  • Better odds. As bets are placed directly against other customers, an exchange often has better odds than a traditional sportsbook.
  • Lay betting. Players can bet on something not to happen (lay), as well as betting on something to happen (back).
  • Be the bookmaker. Players can enter their own odds and if another player wants to take these odds, the bet is on.
  • The PokerStars Exchange shares liquidity with the world’s largest sports betting exchange, the Betfair Exchange, meaning there are always plenty of markets to bet on and customers to bet against.

Richard Garrod,  Director of Product at PokerStars, said:

“We’re always looking at ways to bring PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege. Our research suggests that our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved. The PokerStars Exchange gives our players access to a brand-new sports betting experience alongside a global community of sports fans, with all the convenience of a single account and wallet. After months of hard work and execution, we’re thrilled to offer PokerStars players this addition to the PokerStars portfolio.”

Access to PokerStars Exchange

The PokerStars Exchange will initially be available to players at PokerStars via their existing PokerStars account login and wallet. It can be accessed through the Exchange tab via PokerStars Sports.

The Betfair Exchange was ground-breaking when it pioneered the concept of a betting exchange in 2000, and today remains the world’s largest betting exchange. PokerStars and Betfair are owned by Flutter Entertainment plc, as part of its portfolio of some of the world’s most innovative, diverse, and distinctive sports betting and gaming brands.

The post PokerStars Launches New Betting Experience with PokerStars Exchange appeared first on iGaming.org.

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