Cryptocurrency market players now have a new option to buy their cryptocurrencies following Google Pay’s integration on leading crypto exchange

The new payment method is expected to go live next week on the exchange that has over 250 cryptocurrencies listed with a global userbase surpassing 55 million.

Mobile users will now be able to buy cryptocurrencies with Google Pay using their Android smartphones, tablets, or watches. has made good headlines in recent times with the acquisition of new licenses and partnerships. Just this week the exchange announced to have received regulatory approval in Italy, after already having being given the green light to operate in Greece, Singapore and Dubai where it also opened an office.

In May, the exchange partnered up with e-commerce giant Shopify to enable the Pay feature as another way for merchants to accept cryptocurrencies for purchases made.

The most attention the crypto trading platform has so far received comes in the form of some mega partnership deals it closed.

In March, was named official sponsor of the 2022 FIFA World Cup to be held in November this year in Qatar.

A little over a year ago, signed $175 million deal with the Ultimate Fighting Championship (UFC). The exchange had already secured a $100  million deal with Formula One Racing and in November of last year it purchased naming rights to the historic Staples Center in Los Angeles, in a deal worth $700 million, which is now known as the “ Arena.”

This year, NBA Legend Lebron James joined the firm’s ranks as sports ambassador, appearing alongside Matt Damon in the ‘Fortune Favors the Brave’ advertisement campaign.

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