Asia’s leading online betting operator Maxim88 has signed a two-year partnership with legendary England striker, former Liverpool and Manchester United star Michael Owen, who will represent the brand as the official brand ambassador in Asia.

Michael Owen is undoubtedly one of the greatest England and Premier League strikers of his generation – with his trademark speed, instinctive finish and agility. A prolific shooter, he terrified defenders, yet won the hearts of millions of fans wordlwide with his skill and acumen on the field. Not only has he excelled in regional leagues with teams such as Liverpool, Real Madrid, Manchester United and Newcastle, but he has also made a name for himself on the international stage for England.

The esteemed England striker will be working with Maxim88 to promote the brand in Asia as well as a variety of digital marketing campaigns to further increase brand awareness in the region. The agreement also demonstrates Maxim88’s intention to strengthen its position as Asia’s leading online gaming platform and reaffirm its commitment to providing the best in quality, choice and security for sports fans in Asia.

Michael Owen commented on his new endorsement:

“I am delighted to join hands with Maxim88 for their marketing initiatives in Asia. As brand ambassador, I am looking forward to engaging with more sports fans and am committed to giving my absolute best in this partnership with Maxim88 to represent all the great qualities that Maxim88 stands for – outstanding, innovative and entertaining!”

A Maxim88 spokesperson, added:

“Maxim88 is dedicated to being a reliable and user-friendly platform that is always working on providing members the best there is. As a matter of fact, we have secured the partnership with Evolution Gaming to elevate members’ gaming experience, and we hope that this new collaboration with Michael Owen will bring on something fresh and exciting. Michael Owen, who has proven himself to be a stalwart figure in the football scene throughout his career is just who we need to help achieve greater heights. We are honored to work with Michael and we look forward to engage with more sports enthusiasts in the region through our platform.”

Outlast Sports Entertainment CEO Salauddin Sinnakandu, who brokered the ambassadorship for Maxim88, said:

“We are thrilled to have played an integral part in connecting one of Asia’s biggest online betting platforms with a respected name in football like Michael Owen. We are certain that this partnership has the dynamics to bring about valuable results and greater opportunities for the region. The hope is to replicate the good results Maxim88 has after partnering up with the well-known gaming provider, Evolution Gaming.”

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