BetVictor has partnered with talkSPORT, the world’s largest sports broadcaster and the Premier League’s global audio rights holder, to launch a new UK sports betting brand, talkSPORT BET.

talkSPORT BET combines talkSPORT’s trusted editorial brand with BetVictor’s market-leading proprietary sports betting software and proven operational capabilities. The service offers sports fans a host of exciting features, innovative promotions and exclusive offers.

Alongside long-established B2C brand BetVictor, the new partnership with talkSPORT is the group’s latest white label deal and is in line with its overall business growth strategy following the successful launch of Parimatch, BildBet and Heart Bingo.

The talkSPORT BET brand will be showcased alongside talkSPORT’s existing commercial relationships with bookmakers such as programme sponsorships, advertising and affiliate partnerships.

Brent Almeida, CCO of the BetVictor Group,  commented:

We’re delighted to be partnering with such a well-respected sports brand. talkSPORT BET will take the great things about talkSPORT radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events. We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand.”

Gareth Williams, talkSPORT Betting and Gaming Director, added:

talkSPORT is the world’s biggest sports radio station with a loyal community of listeners. This partnership showcases the power and reach of the talkSPORT brand across its audio and digital properties.   As well as the potential for on-air commercial partnerships, talkSPORT BET will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets.”

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