Genius Sports Limited, the official data, technology, and commercial partner that drives the ecosystem integrating sports, betting, and media, has extended its official data collaboration with bet365 for an indefinite period of time.

Genius Sports will provide bet365 its unique portfolio of official data rights, which includes the Premier League, NFL, CFL, AHL, NASCAR, and others. Furthermore, as the Mid-American Conference’s official data partner, Genius Sports will supply bet365 with the first and only official data stream for betting on NCAA sports.

In another first, Genius Sports and bet365 will investigate the adoption of Genius’ innovative range of cutting-edge betting products backed by its Second Spectrum tracking and augmentation technology.

Mark Locke, CEO of Genius Sports, said:

“Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers. Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”

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